



Thrive is the premier event for organizations selling third-party technology services. Join us to gain the insights, strategies, and connections to unlock potential and enable your organization to thrive.
What to expect

Hear from industry visionaries
Thrive is the most important B2B commerce event of its kind, connecting influential leaders and innovators across the industry. Join us for actionable insights and real-world applications across distribution strategies, AI, market shifts, and critical B2B technology priorities.
Keynotes and expert-led sessions will equip you with a clear action plan, new technologies, and partnerships to scale your business beyond what you thought possible.
Explore next-gen technologies
Explore groundbreaking technologies and new ways to buy, sell, adopt, and manage them. The agenda spans high-demand categories like AI, cybersecurity, SaaS, cloud, and energy.
Experience deep-dive demos, solution comparisons, and real-world use cases to evaluate what fits your organization and to define an action plan that’s ready to execute. You'll gain insights to extend your portfolio and unlock new revenue streams, all designed for immediate action.
Build powerful connections
Join the world's largest community of B2B technology professionals. Connect face-to-face with 1,200+ decision-makers, founders, and industry leaders. Build essential partnerships through 1:1 networking, meetings, breakouts, with key solution providers, partners, and sponsors.
Expand the relationships vital for your specific role, organization, vision for the future. Here you’ll transform introductions into lasting, growth-driving partnerships.

Agenda at a glance
September 29
Afternoon
Registration Open
Evening
Thrive Welcome Reception
September 30
Morning - Afternoon
General Session
Explore marketplace growth strategies, partner ecosystem trends, and advisor success factors impacting B2B commerce.
Afternoon
Expo Hall
Explore cutting-edge technologies and connect with premier providers and B2B leaders at the Thrive Expo Hall.
October 1
Morning
General Session
Explore marketplace growth strategies, partner ecosystem trends, and advisor success factors impacting B2B commerce.
Afternoon
Breakout Session
Gain insights from experts on B2B tech trends and ecosystem and marketplace success.
Expo Hall
Explore cutting-edge technologies and connect with premier providers and B2B leaders at the Thrive Expo Hall.
Evening
Closing Party
Kick back, relax and connect! The Thrive closing party will be a can’t miss event. More details to follow.

+ 3 days of making connections
+ 35 hours of learning content
+ 1200+ global attendees
Pricing
- $695
Early Bird | Ends May 29
- $995
Standard | May 30 - Aug 28
- $1295
Last Chance | Aug 29 - Sept 29
Reach out to your AppDirect representative to learn about additional discount opportunities.

“Three words for AppDirect Thrive: Inspiring, exciting, motivating! Looking forward to applying all the knowledge and connections!”
—Cloud marketplace product operations manager
Venue, Accommodations & Travel
JW Marriott L.A. LIVE
Located in the heart of downtown, JW Marriott Los Angeles L.A. LIVE places attendees within easy walking distance of the Los Angeles Convention Center, Crypto.com Arena, and Peacock Theater. Surrounded by dining, entertainment, and year-round events, the location offers a convenient and energetic setting for our conference experience.
Conference Venue: 900 W Olympic Boulevard, Los Angeles, CA 90015
Book Accommodations Early & Save
Reserve now and save by staying at the JW Marriott L.A. LIVE. Hotel discounts are already applied. No discount or access code needed.
Flight Discounts
AppDirect is pleased to offer exclusive discounted fares with United Airlines for conference travel. Discounts vary by fare class and are available on eligible flights to and from Los Angeles, CA.


Sponsorship opportunities
Expand your professional network and connect with leaders from across the industry looking to sell the latest solutions. Choose from a wide range of sponsorship levels and opportunities to feature your brand.

Questions?
Contact us at events@appdirect.com.
We’re ready to help.


