Thrive 2026 / SEPT 29 - OCT 1 / Los Angeles
Why attend
Thrive is the premier event for organizations selling third-party technology services. Join us to gain the insights, strategies, and connections to unlock potential and enable your organization to thrive.
What to expect
Jump into a full lineup of inspiring keynotes, hands-on workshops, and deep-dive sessions. You’ll walk away with a new understanding of critical technologies and next-gen B2B commerce trends.
Keynotes
Hear directly from thought leaders at top technology companies. Gain insider perspectives on their forward-looking priorities and identified opportunities
Breakout sessions and training
Engage in interactive discussions with several breakout formats: Fire-side chats, panels, and workshops where you can learn and apply your skills
Demos and expo hall
Explore the latest technologies and see demos from AppDirect our partners and providers
Who you’ll meet
Join a powerful network of industry leaders, marketplace pioneers, and channel experts who are transforming B2B sales.
Connect with Fortune 500 executives, top innovators, and forward-thinking companies shaping the future of commerce.
Engage in meaningful, face-to-face conversations that spark new ideas, build strategic partnerships, and open doors to fresh opportunities—helping you accelerate growth and drive long-term success.
Meet other leaders who are leveraging marketplaces to fuel B2B sales growth along with channel experts, Fortune 500 companies, and top innovators from around the world. Connect face-to-face with this dynamic community to get inspired and foster lasting relationships that will lead you to new opportunities and drive your success.
Who is Thrive for?
Thrive delivers over 35 hours of sessions at the intersection of technology innovation and go-to-market strategy. Engage in product showcases, fireside chats, and workshops led by leaders who've scaled through indirect channels and partner ecosystems.
The agenda spans high-demand categories like AI, cybersecurity, SaaS, communications, and energy, with every session built to deliver insights you can act on immediately.
Discover new distribution channels to scale your reach
Connect your products and solutions with a broader network of technology advisors, MSPs, and resellers. Learn how to distribute through AWS, Microsoft, Google, and other marketplaces, syndicate once, and meet customers wherever they want to buy.
Leave with a clear roadmap for extending your distribution strategy and reaching new customers.
Build strategic partnerships that drive mutual growth
Meet the partners, platforms, and leaders who can help you co-sell, bundle, and go to market faster. Thrive is where introductions become revenue-generating relationships.
Gain insights on market demand and emerging opportunities
Hear from buyers, advisors, partners and analysts and other leaders about what end customers want and where demand is heading.
Your customers count on you to deliver forward-thinking, scalable technology strategies. Thrive gives you the insights, connections, and tools to grow revenue, increase customer lifetime value, and stay ahead of what's next.
The Thrive agenda spans high-growth categories like AI, cybersecurity, SaaS, communications, and energy, with every session designed to deliver something you can put to work immediately.
Learn strategies to drive business growth
Discover how to create deeper customer value by leveraging specialized tools, building high-performing teams, and adding new technologies to your portfolio. Leave with a clear plan to grow your practice and your bottom line.
Gain tactics to reach and win your target markets
Hear proven sales strategies from industry leaders, including cross-sell and upsell frameworks, approaches to complex procurement cycles, and techniques for breaking into new customer segments.
Get a first look at emerging technologies and solutions
AppDirect and leading exhibitor sponsors will showcase new services and products designed to extend your portfolio and unlock new revenue streams.
Thrive brings together the insights and partners organizations need to simplify procurement, control costs, and drive better technology outcomes.
Expect deep-dive demos, solution comparisons, and expert-led workshops across AI, cybersecurity, cloud, SaaS, communications, and more. Every session is built to help you move forward with confidence.
Explore the latest technologies
See live demos and real-world use cases across every major category. Get the unfiltered insights you need to evaluate what fits your organization.
Meet face-to-face with solution providers
Skip the sales funnel. Connect directly with providers, engineers, and product leaders. Ask hard questions, compare options in real time, and build relationships that smooth out implementation.
Make tech decisions with confidence
Leave with the research, peer perspectives, and market context to make informed purchasing decisions. From analyst sessions to buyer roundtables, Thrive gives you clarity to invest wisely.
Designed for brokers navigating a rapidly evolving energy market, Thrive connects you with the suppliers, strategies, and platforms needed to stay competitive. Today's clients expect more than pricing. They want guidance on procurement, sustainability, and integrated solutions.
Thrive also helps you expand your offerings and unlock new revenue. Expect product showcases, fireside chats, and expert-led workshops at the intersection of energy innovation and go-to-market strategy, led by leaders who've scaled through broker networks and indirect channels.
Grow your portfolio
Expand beyond traditional brokerage with new services and bundled solutions, including AI, cybersecurity, SaaS, hardware, and communications. Leave with a clear plan to diversify and increase customer value.
Strengthen market access
Connect with leading partners, suppliers and marketplace providers to open new channels.
Stay ahead of change
Gain insights into market trends, regulation, and evolving customer expectations so you can grow your business with confidence.
Thrive 2025 Photo Gallery
