Thrive 2026 / SEPT 29 - OCT 1 / Los Angeles
Why attend
Thrive is the only event of its kind for organizations selling third-party technology services. Join us to gain the insights, strategies, and connections to unlock potential and enable your organization to thrive.
What to expect
Jump into a full lineup of inspiring keynotes, hands-on workshops, and deep-dive sessions. You’ll walk away with a new understanding of critical technologies and next-gen B2B commerce trends.
Keynotes
Hear directly from thought leaders at top technology companies. Gain insider perspectives on their forward-looking priorities and identified opportunities
Breakout sessions and training
Engage in interactive discussions with several breakout formats: Fire-side chats, panels, and workshops where you can learn and apply your skills
Demos and expo hall
Explore the latest technologies and see demos from AppDirect our partners and providers
Who you’ll meet
Join a powerful network of industry leaders, marketplace pioneers, and channel experts who are transforming B2B sales.
Connect with Fortune 500 executives, top innovators, and forward-thinking companies shaping the future of commerce.
Engage in meaningful, face-to-face conversations that spark new ideas, build strategic partnerships, and open doors to fresh opportunities—helping you accelerate growth and drive long-term success.
Meet other leaders who are leveraging marketplaces to fuel B2B sales growth along with channel experts, Fortune 500 companies, and top innovators from around the world. Connect face-to-face with this dynamic community to get inspired and foster lasting relationships that will lead you to new opportunities and drive your success.
Making your business case to attend Thrive
Use the following points to make your business case for attending.
Uniquely tailored for organizations selling third-party technology, Thrive stands alone. As a technology advisor, your clients rely on you for more than just selecting and purchasing technology—they need a forward-thinking, scalable tech stack that addresses their critical business problems.
Thrive equips you with vital strategies to solve these issues, increase customer lifetime value, and boost your B2B sales and business growth.
Thrive: An unmissable event and your gateway to growth
Thrive is more than a conference—it's an invitation to over 35 hours of deep-dive sessions on the leading edge of technology and trends. You'll actively participate in engaging demos, fire-side chats, and workshops hosted by industry luminaries sharing their success stories to help you chart your bespoke growth journey.
We're crafting an agenda chock-full of in-depth sessions you won't want to miss. From effective tactics for expanding your SMB and enterprise market sales to breakout sessions around high-growth solutions like AI, cybersecurity, SaaS, communications, and energy, Thrive will deliver an electric, interactive stage for learning and achievement.
Expect key takeaways to accelerate your goals
Here's a preview at some of the compelling outcomes you'll take away from Thrive
Driving business growth
You’ll learn how to create greater customer value by leveraging specialized tools, building top-tier teams, and selling new technologies.
Strategies to reach your target markets
You’ll learn effective sales strategies from industry leaders, including cross-selling and up-selling insights and how to navigate customer procurement challenges.
A first look at the latest technologies and solutions
AppDirect and multiple exhibitor sponsors will share details and demos about unique emerging services and new products to help you extend your portfolio and generate new sources of revenue.
More than a conference, Thrive is a unique convergence of technology advisors, marketplace operators, and providers from across the entire B2B recurring commerce ecosystem. Distinctively aimed at organizations selling third-party technology services, you'll be equipped to boost your B2B sales success with empowering content that facilitates your business to unlock its full potential
Experience pivotal discussions on fresh monetization strategies, and connect with trailblazing leaders who are shaping B2B sales growth via marketplaces. You’ll also have the opportunity to network with channel experts, innovators from Fortune 500 companies, and global thought leaders. Explore the industry’s most important B2B commerce trends, gather insights, and discover practical advice to maximize your business success.
Expect key takeaways to accelerate your goals
Here's a preview at some of the compelling outcomes you'll take away from Thrive
Unleash your ambition
As our event theme you’ll have the opportunity to accelerate B2B sales and network with leaders leveraging marketplaces for success.
Maximize marketplace ROI
Access strategies and playbooks to expand reach, drive conversions, and retain customers—all for organizations selling third-party technology.
Get connected & inspired
Exclusive access to incredible networking opportunities, industry keynotes, deep dive discussions—all to help you expand opportunities through new sales channels and other marketplaces.
Here's a preview at some of the compelling outcomes you'll take away from Thrive.
You’ll learn how to create greater customer value by leveraging specialized tools, building top-tier teams, and selling new technologies.
You’ll learn effective sales strategies from industry leaders, including cross-selling and up-selling insights and how to navigate customer procurement challenges.
AppDirect and multiple exhibitor sponsors will share details and demos about unique emerging services and new products to help you extend your portfolio and generate new sources of revenue.
Thrive 2025 Photo Gallery
