SEP 29 - OCT 1LOS ANGELES, CA
Thrive's breakout sessions help you transform your B2B sales strategy for breakthrough growth. Participate in expert-led deep dives and discussions, then walk away with fresh strategies to drive revenue, optimize operations, and harness new technologies.
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Automate repetitive tasks by building your own AI agent in this hands-on workshop. AI experts will guide you to create a working agent, trained for your specific business needs and workflows. Learn to leverage Devs.ai's agent building capabilities and connect to your tools, seeing firsthand how to build AI agents trained on your data. You'll also have the opportunity to connect agents to apps from the earlier workshop. NOTE: Please bring your own laptop or tablet, as you'll be building live during the session.
Your key takeaway: A working agent ready to scale across your operations.
The fastest-growing ISVs aren't winning on product alone. They're winning through ecosystems. In this panel, hear directly from software companies who have built and scaled indirect revenue across cloud marketplaces, partner programs, and operator networks. Their stories map to three outcomes every ISV is chasing: driving demand, expanding reach, and building a better bottom line.
Your key takeaway: Real-world examples of ISVs compounding growth through ecosystem-led motion
Most companies are building apps with AI. Few truly master the next steps to distribute them safely to their employees and monetize them externally. This session will explain the dual path to success with Devs.ai: creating and governing AI applications for seamless internal adoption, and leveraging powerful distribution channels to reach buyers globally.
Your key takeaway: How to develop a comprehensive AI strategy for secure internal scaling and maximizing global market revenue
This panel will explore how resellers can expand their product catalogs by leveraging partner-sourced products, AI, and hardware, without the need to build new vendor relationships. You'll also learn how to scale operations through customizations, reseller networks and managed services.
Your key takeaway: Tools and strategies to expand your catalog, automate operations, and boost profit in your resale business
SaaS disruption is accelerating. Feature parity is no longer the moat it once was. As AI makes building easier than ever, what sustains ISV value when customers can—and will—try to vibe code their own solutions? The answer isn't better features. It's what can't be prompted: deep integrations, partner ecosystems, implementation services, and go-to-market infrastructure. Hear from market leaders on the true economics of build vs. buy and strategies for staying at the center of customer-built stacks.
Your key takeaway: A framework for sustaining ISV value in a world where anyone can build
What if you could build applications precisely suited to your needs? In this hands-on session, you'll get expert AI guidance to tackle a specific business problem by building a custom app tailored for your workforce or customer needs. Learn how to build applications powered by AI agents, shaped by your design standards and business intelligence. NOTE: bring your own laptop or tablet, as you'll be building live during the session.
Your key takeaway: A custom app and the playbook to deploy it.
While others focus on selling AI tools, forward-thinking MSPs are building a new service model: Managed Intelligence Provider (MIP). This means helping customers adopt, govern, and manage AI in ways that are secure, practical, and repeatable. In this session, hear from peers who are beginning the transition from traditional managed services to a MIP model. You’ll learn what managed AI services look like in practice, what customers are asking for, and how Devs.ai can help MSPs deliver AI services.
Your key takeaway: Practical strategies to expand into managed AI service categories and secure new revenue streams
Managing cloud marketplaces, reseller programs, affiliates, and co-sell as separate channels is costly. Duplicated effort, inconsistent execution, and stalled growth are the predictable result. This session shows how one company brought every partner channel under a unified strategy by aligning teams around shared goals and eliminating the friction holding their ecosystem back.
Your key takeaway: A step-by-step look at how one company unified its partner channels, and the operational and pipeline gains that followed
In this session, learn how AI-powered tools can fully automate sales discovery and reveal everything from a company’s tech stack to critical buying signals. Discover how these insights can personalize outreach, strengthen your pipeline, and close bigger deals, faster.
Your key takeaway: Sales insights customized for every customer
Top advisors are using AI to transform the way they sell. In this session, a panel of leading advisors will reveal how they’re reshaping customer conversations to identify lucrative cross-sell opportunities and win high-margin deals. You’ll also see firsthand how AI-driven insights can help you better understand your customers, uncover new opportunities, and instantly strengthen your sales strategy.
Your key takeaway: Practical strategies from channel leaders for driving new sales
Your customers are already using AI—often outside approved tools. Hear from companies that have implemented AI governance strategies, controlled shadow AI, and successfully scaled AI across their organizations. You’ll leave with a practical playbook to assess risk, set guardrails, and manage AI solutions for internal teams and customers as a trusted AI partner.
Your key takeaway: Real-world strategies to operationalize AI governance and scale AI responsibly.
The AI revolution runs on electricity, and that spells big opportunity for advisors who are ready. Energy is also one of the few solutions you can close in a single call, making it as easy to sell as it is lucrative. Join a panel of advisors already winning in this rapidly growing industry and hear what's working. Walk away with the strategies, tools, and AppDirect expertise to start winning energy deals immediately.
Your key takeaway: How to turn the AI-driven energy surge into a lucrative, repeatable revenue stream for your business
The partners growing their cloud business fastest aren't waiting for customers to ask about AI. They're leading with it. In this session, learn how to identify key opportunities across Microsoft, Google, and AWS AI solutions as part of your cloud portfolio. Discover how to drive the right conversations with your customers, and how AI is your single best lever for securing larger, stickier cloud deals.
Your key takeaway: Strategies to navigate the hyperscaler AI landscape to drive new cloud opportunities and revenue