Thrive 2026 FAQs

Thrive is an immersive experience where AppDirect brings together B2B technology advisors, providers, and industry experts to discuss crucial trends, share knowledge, and foster meaningful connections.

Thrive will be held at the JW Marriott L.A. Live, September 29 - October 1, 2026.

Thrive is for technology advisors, providers, marketplace customers, and industry leaders. The event will center on helping you build partnerships, learn more about emerging technologies, and discover strategies to maximize your growth and thrive.

Thrive is designed for specific groups: customers, advisors, and strategic business alliances already engaged with AppDirect or those considering a partnership with the company. As the organizer of the conference, AppDirect will evaluate registrations and may decline those from individuals or entities not meeting those criteria. By limiting attendance to these groups, AppDirect ensures the conference remains relevant and valuable, fostering meaningful connections and collaboration. This approach maintains the event's focus on topics and networking opportunities that benefit the AppDirect community and its stakeholders.

To register, click Register at the top of this page. Follow the prompts to enter your details, select conference pass, and you'll be all set to join us in Los Angeles.

Secure your spot now for USD $695 and enjoy a $300 discount off the regular price. Early-bird pricing is available until May 29, 2026 at 11:59 p.m. PT.

The Standard rate at $995 will be available from 12:00 a.m. PT on May 30, 2026, until 11:59 p.m. PT on August 28, 2026. The $1295 Last Chance rate will be in effect August 29, 2026, until September 29, 2026.

Your conference pass grants you access to all activities from September 29-October 1, 2026. This includes entry to the general sessions, breakout sessions, expo hall, and hands-on demos. Ancillary activities included are the welcome reception, breakfast, lunch, and access to the closing party.

If you need help registering for Thrive, send us an email at events@appdirect.com.

All cancellation requests must be submitted in writing to events@appdirect.com. For a full refund of the event registration fees, we must receive your cancellation notification by 11:59:59 p.m. PT on Friday, August 28, 2026.

For cancellation notifications received between 12:00 a.m. PT on Saturday, August 29, 2026, and 11:59:59 p.m. PT on Friday, September 11, 2026, you will receive a refund of 50% of the total event registration fee.

No refunds will be processed for cancellation notices received after 12:00 a.m. PT on Saturday, September 12, 2026.

Requests to substitute a participant will be processed free of charge if submitted by 11:59:59 p.m. PT on Friday, September 11, 2026. Substitution requests after this date will be subject to a USD $100 transaction fee.

Yes, AppDirect has reserved a block of rooms at the JW Marriott L.A. Live. The group rate is USD $309 +tax per night. Book before 5PM PT, Tuesday, September 28, 2026, to receive hotel discounts. Hotel discounts are already applied. No discount or access code needed. Inventory is limited, available on a first-come, first-served basis, and our discounted rate is available until 5PM PT, Tuesday, September 28, 2026.

If you don’t check in to your hotel on your scheduled arrival date, the hotel will cancel your entire reservation. The hotel can choose to not reinstate your reservation, even if you arrive the next day. You will also be charged a penalty equivalent to the cost of one night’s room plus tax, regardless of whether or not the hotel chooses to reinstate your reservation.

No. All hotel reservations must be guaranteed with a valid credit card at the time of booking.

Yes. The hotel will require a one-night deposit as a guarantee. The credit card used to make your hotel reservation will be charged the equivalent of one night’s room plus tax after the hotel cutoff date. The group room rate is USD $309 + tax per night.

Yes, as long as you are the cardholder for the credit card you present at check-in.

Yes, you can contact the hotel reservation desk (213-765-8600) to make your reservation. You must let them know that you are part of the AppDirect Thrive conference.

If you would like to arrive before the event or stay after the event concludes, please indicate these dates when booking your accommodations. Group rate offered 3 days pre and post official program dates, based upon availability.

AppDirect is pleased to offer exclusive discounted fares with United Airlines for conference travel. Discounts vary by fare class and are available on eligible flights to and from Los Angeles, CA.

Los Angeles is served by six primary airports, with LAX being the largest, followed by convenient alternatives like Burbank (BUR), Long Beach (LGB), and John Wayne (SNA) for easier navigation. For the best experience, choose based on destination: BUR for Hollywood/Downtown, SNA for Orange County, or LGB/ONT for fewer crowds.

For details on things to explore during your visit to Los Angeles, we recommend visiting the Visit Los Angeles website for comprehensive information.

Yes, international travelers are welcome to attend Thrive. They are responsible for adhering to any regional travel restrictions and guidelines in place at the time of the event.

We have a variety of options for you to choose from to prominently feature your brand at Thrive. See opportunities here or contact sponsorship@appdirect.com for more information.